As more states enact legislation to restrict the sale of M-rated video games, the ESRB has unveiled it’s “Commitment to Parents” program as a means of self-policement.  After meeting today in Washington D.C., a committee of industry leaders, senators, and retail representatives established the nine-point Commitment.  Some of the more intriguing measures include “two ‘mystery shopper’ audits each year to measure…policy enforcement,” and “the sharing of best practices with other members,” highlighting the benefits of an internal policy over state-sponsored legislation.

No official implementation timeline was given, but it shouldn’t be long, given that retailers themselves helped craft the policy.  It will be interesting to see if this has any bearing on the upcoming showdown between the ESA and Louisiana…