This episode was sponsored by Geek Squad’s Idea Festival. Submit your ideas for using technology to save the planet at ideafest.geeksquad.com.

One unique aspect of the iPhone is that you, as the buyer, get to activate it yourself using iTunes, rather than having the phone activated in-store. We figured we would activate the phone on camera to show how seamless (or non-seamless, depending on how you look at it) the iPhone activation experience is. Watch the video, and let us know what you think.