Latest Andru Edwards Videos
Apple’s iOS 27 and macOS Golden Gate Public Betas Are Here, and Siri Is Finally the Reason to Care
Posted by Andru Edwards Categories: Apple, Software, Artificial Intelligence,
For two years, the pitch for a smarter Siri has been a promise about the future. This week the future finally showed up in a form you can actually install: Apple has released the first public betas of iOS 27, iPadOS 27, and macOS Golden Gate, which means the overhauled, do-more-for-you Siri is no longer a keynote demo. It is a thing you can put on your phone tonight and argue with over dinner.
If you have been waiting to test-drive Apple's big AI year before committing, this is the moment. The public betas landed after about a month of developer testing, the full release is still coming this fall, and there is a very Apple twist to the timing: the company also kicked off its annual Back to School promotion the same week, so the software you are curious about and the hardware you might buy to run it are both on the table at once.
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Apple Just Retook the Most-Valuable Company Crown from Nvidia, and Playing It Safe on AI Is Why
Posted by Andru Edwards Categories: Apple, Corporate News, Artificial Intelligence,
For the last two years, the story of the tech industry has been simple: Nvidia builds the shovels, everyone else digs for AI gold, and the shovel company gets impossibly rich. Apple, meanwhile, kept getting scolded for showing up late to the party with a half-finished Siri. So here is the plot twist nobody had on their bingo card. On Friday, Apple slipped past Nvidia to become the most valuable company on the planet again, brushing up against a $5 trillion valuation. And it got there partly by not spending like everyone else.
The pass happened during intraday trading on July 17, and it was close. Apple touched roughly $4.88 trillion while Nvidia's stock slid a few percent on a broad chip sell-off. Nvidia clawed back the lead later in the day, so this is less a coronation than a photo finish. But the fact that it happened at all is the interesting part, because the thing moving these two stocks in opposite directions is the same thing: AI.
Apple Just Told 40 Ex-Employees at OpenAI: Don’t Delete Anything
Posted by Andru Edwards Categories: Apple, Corporate News, Artificial Intelligence,
Imagine opening your email inbox at your new job and finding a letter from your old employer's lawyers telling you not to delete anything. That is roughly the week that about 40 former Apple engineers just had, all of them now working at OpenAI.
Apple has sent legal preservation letters to those ex-employees, ordering them to hold onto any documents and messages that might matter to a trade secret lawsuit the company filed last week. In plain terms, Apple is telling people it used to pay: whatever you have, keep it, because we may come looking.
Click to continue reading Apple Just Told 40 Ex-Employees at OpenAI: Don’t Delete Anything
Apple Music Just Got More Expensive, and It Was Only a Matter of Time
Posted by Andru Edwards Categories: Apple, Music,
If you pay for Apple Music, your next bill is going up. Apple bumped the price of its music service today, and it's the first time the company has touched that number in almost four years. The last increase landed back in October 2022, so if you felt like you'd been paying the same amount forever, you basically had been.
Here's the damage. Apple Music Individual moves from $10.99 to $11.99 a month. The Family plan takes the biggest hit, jumping from $16.99 all the way to $19.99. And the student plan, the one plenty of people stretch out for as many years as they can get away with, ticks up from $5.99 to $6.99. All of it takes effect today, July 17, in the US and a handful of other countries.
Click to continue reading Apple Music Just Got More Expensive, and It Was Only a Matter of Time
You Won’t Look At Apple’s Siri AI The Same Way After Watching This (Video)
Posted by Andru Edwards Categories: Apple, Google, Software, Videos, Artificial Intelligence,
Here's the story you probably heard: Apple fell behind on AI, panicked, and quietly handed Siri over to Google. So when a much smarter Siri showed up at WWDC, the case seemed closed. Siri was just Gemini wearing an Apple logo. It was a tidy narrative, repeated everywhere, and it turns out to be wrong.
During WWDC, I was invited to a closed-door media briefing with Craig Federighi and his team. Craig took the Google question head-on, first walking us through how a typical chatbot app like ChatGPT or Gemini works, then explaining what Apple built instead. His conclusion was blunt: "The amount of Google Assistant we use is none." No Gemini client code in iOS, none of the models Google deploys to its own customers, and not even Google Search as the foundation of Siri's world knowledge.
Click to continue reading You Won’t Look At Apple’s Siri AI The Same Way After Watching This (Video)
Apple’s visionOS 27 Update is Actually Insane (Video)
Posted by Andru Edwards Categories: Apple, Wearables, Software, Videos,
You can probably recite the joke by now: Vision Pro is a very expensive iPad strapped to your face. I've heard it for two years. However, after going hands-on with the visionOS 27 developer beta, I think that joke is finally running out of road.
Start with Siri, because Apple basically started over. On visionOS 27, the assistant lives in your room as a small 3D orb you can park anywhere - next to your monitor, above the couch, wherever - and it stays anchored there. There's no wake word anymore, either. A new interaction called Look and Speak means you just glance at the orb and start talking. That sounds small. In practice, it removes the most awkward thing about talking to a headset.
Click to continue reading Apple’s visionOS 27 Update is Actually Insane (Video)
Apple’s Long-Promised New Siri Is Finally Here, If You’re Willing to Beta Test iOS 27
Posted by Andru Edwards Categories: Apple, Smartphones, Software, Artificial Intelligence,
Apple has been promising a smarter, more personal Siri for so long that it started to feel like a running joke. The assistant that was supposed to understand your life, dig through your apps, and actually get things done kept slipping - announced, delayed, quietly pushed to “next year.” Well, next year is here. The new Siri just made its public debut in the iOS 27 beta, and for the first time you can actually try the thing Apple has been talking about for what feels like forever.
There’s a catch, though. A few of them, actually. This isn’t a switch that flips on your iPhone tomorrow. You have to opt into a public beta, join a waitlist, own a fairly recent iPhone, and live in the right part of the world. The upside, though, is that once you get in, the new Siri is...actually really good. For Apple, that would be a first.
Apple Intelligence Photo Editing: Everything You Missed! (Video)
Posted by Andru Edwards Categories: Apple, Software, Videos, Artificial Intelligence,
Apple’s Photos app is getting a serious AI upgrade in iOS 27, and it changes what happens after you tap the shutter. In this video, I break down three new Apple Intelligence photo tools coming to iPhone: a much more powerful Cleanup, a new Extend feature that can grow the edges of your photo, and Spatial Reframing, which lets you shift the composition after the shot was already taken.
Click to continue reading Apple Intelligence Photo Editing: Everything You Missed! (Video)
Apple’s Master Plan: Why the MacBook Neo’s Flaws Are Actually Its Features
Posted by Andru Edwards Categories: Apple, Features, PC / Laptop, Product Reviews, Videos,
There is a question nobody in the tech space seems to want to answer right now. What if the best computer for most people isn't the most powerful one?
Apple just announced the new MacBook Neo for $599. It features an A18 Pro chip, comes in four fun colors, and has the tech crowd losing their minds over what it lacks. We need to talk about why those missing features are actually a brilliant move.
Click to continue reading Apple’s Master Plan: Why the MacBook Neo’s Flaws Are Actually Its Features
Why the iPhone 17e is Genius (Video!)
Posted by Andru Edwards Categories: Apple, Smartphones, Features, Product Reviews, Videos,
The iPhone 17e is the affordable iPhone Apple should have made from the start. At the same $599 price, it fixes nearly every major complaint people had about the last model with the A19 chip, 256GB of base storage, MagSafe, the new C1X modem, Ceramic Shield 2, and smarter camera features. In this video, I break down the six upgrades that make the 17e feel less like a budget compromise and more like a real member of the iPhone 17 lineup.
What makes this phone so interesting is not just the spec sheet, but how much better the everyday experience looks this time around. Faster wireless charging, more storage at no extra cost, better durability, and a more capable camera all add up to a phone that feels much easier to recommend. If you skipped the previous model because it felt like Apple was holding back, this breakdown shows why the iPhone 17e may be the value pick in the lineup.