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Friday July 1, 2005 2:12 am
Google Inc. Being Sued For “Click Fraud”
Click Defense Inc., a seller of online marketing tools, have said that they have filed a lawsuit against Google Inc. because they have failed to protect those who use their advertising program from “click fraud”, costing at least $5 million. The lawsuit, filed June 24th in San Jose, Ca, is also seeking a class action status. A spokesman for Google has said, “We believe the suit is without merit and we will defend ourselves against it vigorously.” The thing is, “click fraud” is not fraud at all, at least by the standards of the law. Rather, it is an industry term used to describe the deliberate clicking on Web search ads by users with no plans to do business with the advertiser. Rival companies might employ people or machines to do this because the advertiser has to pay the Web search provider for each click.
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