After spending some time out of the spotlight - presumably due to her wedding to Ryan Reynolds last year - Blake Lively has emerged as the new spokesmodel for L'Oreal Paris.

The 26 year-old Gossip Girl veteran was recently unveiled as the latest face of the cosmetic giant, who released two black and white images of Lively (the second can be seen after the jump) today in celebration of the announcement.

"I grew up with the inspiration of [L'Oreal's] message, 'We're worth it.' What an important value to instill in women... That is why I'm so proud to be a L'Oreal Paris woman," the actress said in a statement. "I am thrilled and honored to join the incredible women who represent L'Oreal Paris."

Like her predecessors before her - Eva Longoria, Scarlett Johansson (who happens to be her husband's ex-wife), Jennifer Lopez and Beyonce among them - Lively is likely to star in numerous hair and makeup campaigns that are probably going to be so ubiquitous that you'll contemplate cancelling your cable and/or Hulu service.