Blake Lively Is the New Face of L’Oreal

Posted by Robin Paulson Categories: Celebrities, Health & Beauty, News,

After spending some time out of the spotlight - presumably due to her wedding to Ryan Reynolds last year - Blake Lively has emerged as the new spokesmodel for L'Oreal Paris.

The 26 year-old Gossip Girl veteran was recently unveiled as the latest face of the cosmetic giant, who released two black and white images of Lively (the second can be seen after the jump) today in celebration of the announcement.

"I grew up with the inspiration of [L'Oreal's] message, 'We're worth it.' What an important value to instill in women... That is why I'm so proud to be a L'Oreal Paris woman," the actress said in a statement. "I am thrilled and honored to join the incredible women who represent L'Oreal Paris."

Like her predecessors before her - Eva Longoria, Scarlett Johansson (who happens to be her husband's ex-wife), Jennifer Lopez and Beyonce among them - Lively is likely to star in numerous hair and makeup campaigns that are probably going to be so ubiquitous that you'll contemplate cancelling your cable and/or Hulu service.

Click to continue reading Blake Lively Is the New Face of L’Oreal

Read More | Daily Mail

Items Du Jour: Gwen for L’Oreal, Proenza Schouler, Daphne Talks

Posted by Robin Paulson Categories: Celebrities, Editorials, Fashion Designers, Fashion Shows, Health & Beauty, Models, News, Rumors, Videos,

-- With her trademark red lips, it's about time a cosmetic company snatched Gwen Stefani up as their celebrity spokesperson! The singer-turned-fashion designer signed a contract with L'Oreal Paris; her full commercial will air during the Golden Globes.

-- Speaking of lips, Lindsay Lohan was spotted at the gym again (better there than at alcohol-infested locations), only this time her mouth looked detachable. I wonder if she's taking cues from her friend Kim Kardashian and blaming it on the flu...

-- Proenza Schouler released their second ever ad campaign. They're like the Givenchy ads, but with a splash of color. Thoughts?

-- If you're the least bit in love with fashion and you live in London, you ought to see Daphne Guinness speak at the Royal Academy on the 27th of the month. There's no other lecture on earth that could be greater than the psychology of clothes: "I once read an article in which a psychologist explained that, when we say we 'have nothing to wear,' it really means that we have nothing that expresses who we want to be that day," said the RA events and lectures manager Dr. Alison Bracker.

Click to continue reading Items Du Jour: Gwen for L’Oreal, Proenza Schouler, Daphne Talks

VIDEO: Gerard Butler Stars in L’Oreal Commercials

Posted by Veronica Santiago Categories: Celebrities, Videos,

"Look sharp, not tired. Enough said."

When I think of L'Oreal, I imagine celebrities such Beyonce, Eva Longoria (Parker) and Penelope Cruz fronting the brand -- but Gerard Butler?

In his latest role, the hunky movie star puts his good looks to use in new ads for the cosmetics company.

I don't really care know what he's selling here -- Hydra Energetic Anti-Fatigue Moisturizer?? -- but I like what I'm seeing.

(Be sure to check out the finished commercials after the jump.)

Click to continue reading VIDEO: Gerard Butler Stars in L’Oreal Commercials

Read More | Just Jared