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The CW Fails to Sell, Continues With Youth

The CW continues to attract youth

Not only do television stations have to deal with battling technology nowadays, but they also have been fighting another war when it comes to selling ads. Unfortunately for the CW, it seems to be losing quite a bit on both fronts, selling nearly 40% less of prime time ads than they did the previous year.

The drop in sales is not merely from the drop in ratings this year (down 23%)—in actuality, it may be largely due to the fact that the troubled station has cut down its programming from 15 to 10 hours a week, eliminating Sunday night from their lineup. Marketing was, however, able to sell 8% more in ad prices compared to last year, solely relying upon its appeal to younger audiences with shows like Gossip Girl, America’s Next Top Model, and the upcoming Beverly Hills 90210 remake. With their break from WWE, the CW will have to pray that more pre-teen girls jump on board to watching their shows to cover the lack of ratings pull Smackdown received.

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Los Angeles Times


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WWE Smackdown Spoilers (12/7)

WWE Smackdown! spoilers We saw a lot of really bizarre things on last few episodes of WWE Friday Night Smackdown. First we saw a disgusting make-out session between “The Rated-R Superstar” Edge and Vickie Guerrero, and then we saw the return of Teddy Long, which would ultimately lead to the making of a huge triple threat match between The Undertaker, Edge and Batista at Armageddon, with the World Heavyweight Championship on the line. Oh yeah, and this whole ECW/Smackdown talent exchange thing continues, so we can expect to see the boys of ECW as well.

Which superstar got speared so hard that he was out cold for five minutes? Find out in this week’s spoilers after the jump.

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Wrestlezone


WWE Smackdown Spoilers (11/23)

Edge is back on Smackdown It’s been a big week for WWE - Survivor Series, the return of “The Rated-R Superstar” Edge and the long awaited return of “Y2J” Chris Jericho on Monday Night RAW. This week on Friday Night Smackdown, there are a lot of questions that need to be answered, including why Edge returned at SS to cost The Undertaker the WWE World Heavyweight Championship in the “Hell in the Cell.” The answer might surprise you.

Join me after the jump to find out which legendary WCW and WWF tag team made a dark match appearance, as well as a moment that will have you saying, “Edge made out with who???”

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Wrestlezone


WWE Smackdown Spoilers (11/9)

WWE Friday Night Smackdown!With Survivor Series only a week and a half away, things are heating up on the road to the tri-branded pay-per-view. It’s time to take a look at the results of last night’s WWE Smackdown tapings and see what’s being cooked up for what was once dubbed “The Thanksgiving Classic.”

Warning: the following contains *spoiler* results for this week’s WWE Smackdown on The CW, airing Friday night at 8 p.m. ET.

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Wrestlezone


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