Wednesday Ratings: Katie Couric No Star in Primetime

For some reason, CBS chose last night - an American Idol night - to test out a primetime edition of their evening news. Needless to say, the experiment bombed.

8pm

• American Idol (27 million, 10.1/25 in 18-49) picked up 1.1 million.
• Outside of repeats, the CBS Evening News with Katie Couric (6.5 million, 1.2/3) had the worst demos of the night.
• Knight Rider (6.1 million, 1.9/5) grew by 1.1 million.
• Lost* (1.7/4) refreshed 5.3 million.
• The New Adventures of Old Christine* (4.9 million, 1.1/3) fell by 2.4 million.
• Privileged* (1.1 million, 0.4/1) did 300,000 less than 13: Fear is Real.

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Will Katie Couric Be Leaving CBS?

According to the Wall Street Journal, Katie Couric‘s highly-scrutinized run at CBS may be ending much sooner than expected.  (Or much later than some had hoped.)  Sources says the anchor may leave her contract over two years shy of its 2011 expiration date.

Despite great first-week ratings, the former Today show host has faced a large uphill battle since her 2006 start.  The 51-year-old has also faced endless criticism for her journalistic style.  Through it all, Couric has tried to plow through her job with that trademark perky smile.

If the speculation is true, CBS Evening News may be looking for its next anchor around January 2009, right after the presidential inauguration.  Although it’s doubtful a new seat filler could pull the network out of its ratings hole anytime soon, an early departure could help the broadcasting company’s pocketbook.  Couric is currently receiving approximately $15 million annually.

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Wall Street Journal

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People