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Ben Stiller at the 2010 Academy Awards

Some watching the Oscars last night may have criticized Alec Baldwin and Steve Martin’s jokes, Farrah Fawcett’s snub, the choreographed Best Song segment or even Sarah Jessica Parker’s dress—but at least they were watching.

Yesterday’s coverage of the 82nd Annual Academy Awards attracted the show’s largest in five years. The telecast, which honored ten films for the first time since 1943 , pulled in 41.3 million - up from 2009’s 36.3 million. The 3 1/2-hour broadcast also earned a 13.1 rating, the highest number in three years.

Don’t be surprised if the Academy decides to nominate eleven films in 2011.

Read More | Variety

Gallery: Sunday Ratings: Ten is Lucky Number for Academy Awards


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Hey NBC - primetime might actually survive in the post-Jay Leno world after all. Last night’s arrival of Jim and Pam’s baby on The Office delivered something the network hadn’t seen before, a victory over Grey’s Anatomy in the demos. That one-hour special lead into another nice win for the network. The Marriage Ref‘s time slot debut also defeated the competition in the 18-49s.

Jim, Pam and baby on The Office8pm

Click to continue reading Thursday Ratings: NBC Showered with Good News

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Gallery: Thursday Ratings: NBC Showered with Good News


Don’t be fooled—Oprah Winfrey doesn’t always have the Midas touch. Despite the A-list filled roster, yesterday’s Oprah Winfrey Oscar Special failed to dazzle. The program came in last during its hour and did worse than the last original Ugly Betty episode.

Halle Berry and Penelope Cruz in Oprah Winfrey Oscar Special8pm

Click to continue reading Wednesday Ratings: Oprah Winfrey Special Anything But

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Gallery: Wednesday Ratings: Oprah Winfrey Special Anything But


Endless promos during the Winter Olympics didn’t exactly result in large numbers for Parenthood. Although NBC’s new drama did have a small victory in the demos, the program was still a far second with the viewers.

Parenthood8pm

  • (23.5 million, 8.6/22 in 18-49) was down 500,000 from last week.
  • (4.1/11) returned to 19.7 million.
  • (3.2/8) raised 8.3 million.
  • * (1.6/4) recapped 4.3 million.
  • * (0.3/1) turned in 736,000.

Click to continue reading Tuesday Ratings: So-So Start for Parenthood

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Gallery: Tuesday Ratings: So-So Start for Parenthood


With the sports competition now over, closet romantics were free to get back to the wine and roses. Yesterday’s three-hour Bachelor event easily surpassed CBS in the viewers and the demos.

Bachelor Jake and Vienna8pm

Click to continue reading Monday Ratings: ABC Enjoys Post-Olympics Win

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Gallery: Monday Ratings: ABC Enjoys Post-Olympics Win


American Idol‘s first results show of the season wasn’t strong enough to compete with the action in Vancouver. Coverage of the women’s figure skating finals helped NBC defeat FOX in the viewers and demos once again.

Yu-Na Kim in the Winter Olympics8pm

  • The (22.5 million, 5.8/16 in 18-49) fell 2.8 million from last Thursday.
  • Approximately 17.8 million watched the first four eliminations on (6.4/17).
  • (11.5 million, 3.7/10) only lost 400,000.
  • (1.1/3) ended its run with 3.9 million.
  • * (1.7 milion, 0.7/2) remained steady.

Click to continue reading Thursday Ratings: Olympics Coverage Skates to Victory

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Gallery: Thursday Ratings: Olympics Coverage Skates to Victory


American Idol may have lost to the Winter Olympics last Wednesday, but there is no way the program would let that happen two weeks in a row. Yesterday’s performances from the Top 12 men helped the program take back the viewers and the demos.

Todrick Hall on American Idol8pm

Click to continue reading Wednesday Ratings: Idol Takes Back the Night

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Gallery: Wednesday Ratings: Idol Takes Back the Night


Okay, so it didn’t make a significant jump. But given the music and sports competition, Lost should be happy with its slight bump last night. It’s all about the little things, right?

Joannie Rochette at the Vancouver Olympics8pm

  • Approximately 24 million watched ladies’ night on (8.9/22 in 18-49).
  • The (6.1/17) had 22.1 million doing triple Axels.
  • * (11.5 million, 2.3/6) did about the same.
  • * (4.4 million, 1.6/4) added on 200,000.
  • * (0.3/1) settled for 780,500.

Click to continue reading Tuesday Ratings: Lost Raises Its Game

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Gallery: Tuesday Ratings: Lost Raises Its Game


Are viewers simply not interested in ice dancing? Or were they simply caught up in The Bachelor? Whatever the reason, last night’s coverage got beat by 2006’s Torino games for the first time since the Vancouver edition started.

Vancouver Olympics8pm

Click to continue reading Monday Ratings: Minor Slip for Winter Games

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Gallery: Monday Ratings: Minor Slip for Winter Games


CBS chose wisely when they picked their post-Super Bowl time slot winner. Outside of the sports competition on NBC, the action during the 9:00 time slot was clearly on CBS. New reality series Undercover Boss had the best viewers and demos of the night.

Undercover Boss8pm

Click to continue reading Sunday Ratings: Undercover Boss Jumps Over the Competition

Gallery: Sunday Ratings: Undercover Boss Jumps Over the Competition


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