Sunday June 22, 2008 9:51 pm

Friday Ratings: Daytime Emmys Fail to Shine

Even though the ceremony (barely) won its hour, the 35th Annual Daytime Emmy Awards couldn’t muster enough primetime attention to topple a list of repeats. CBS wound up winning the viewers and ended up in a four-way tie in the demos.

8pm
Ellen Degeneres, Daytime Emmy Awards

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Programming Insider

9pm

  • Hour one of (6.1 million, 1.2/4 in 18-49) was up 400,000.
  • A 2-hour (5.5 million, 1.5/5) was elevated by 1.2 million.

10pm

  • The second episode of (6.7 million, 1.4/5 in 18-49) grew from its lead-in.
  • ‘s airing of MVP: He Shoots, She Scores (2.4 million, 0/6/2) failed to grab 20/20-sized numbers.

*denotes repeat

(You can review last Friday’s ratings here.)

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