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Air Canada threatens to kill sponsorship with NHL
Posted by Adrien Griffin Categories: Injuries, NHL, Rumors,
“Air Canada is a great brand, as is the National Hockey League, and if they decide that they need to do other things with their sponsorship dollars, that’s their prerogative.” That was NHL Commissioner Gary Bettman’s response to the threat from Air Canada to cancel their sponsorship deal with the NHL unless the latter implements harsher punishments for offenders who put others’ safety at risk with their style of play, such as with the hit issued by Zdeno Chara to Max Pacioretty in a game on Tuesday.
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