TiVo Tries New Form Of Interactive Commercials

TiVo knows that its customers skip commercials, and we’ve seen them try to get us involved in watching them by offering the “Thumbs Up” option on some commercials, allowing us learn more about a certain product, show, or movie simply by pressing the little green button.  I can’t say I haven’t tried it once or twice merely to see what would happen when I pressed the button, but I can tell you for sure I most definitely won’t be trying TiVo’s latest form of interactive advertising.  Soon, viewers will have the option of hitting a button during a commercial which will send their information to an advertising firm which will in turn add the viewer to a mailing list.  No thanks TiVo…my mailbox is full of enough junk mail already.

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