HOOAH! Army Energy Bars Hit Retail

The U.S. military needed a performance nutrition bar for the toughest customer in the world - the American soldier. Since they surmised that Power Bars were for sissies, they created the HOOAH! bar. The HOOAH! bar’s mission: to “improve the physical and mental performance of soldiers during sustained operations and under all climatic conditions.” I know a few people in the Army, and they actually do say that these things work. Who am I to argue with military personnel? The bars have already hit 7-11 and Amazon.

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