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Monday January 15, 2007 3:00 pm

HD Radio Makes Local Debut

HD radio logoWalking into last week’s NAIAS, we received a rather tacky-looking plastic card emblazoned with the words “Discover It!” “It” turned out to be HD Radio, the future of music. The FCC has approved this as the new standard but most experts predict that the service will not become commonplace until about 2010. BMW is one of the few companies that is offering it as an option now.

With HD Radio, stations will have the ability to offer several different programming selections on the same frequency with no more snap, crackle, and pop of current radio reception. On the other hand, if you are on the edge of a station, you probably won’t hear it at all. Although HD Radio is already available in about 900 stations and free to the public online, receivers are not, and a quick survey of them were priced at ~$249.00 on the low end. 

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