Free Blackberry with Pizza?

In quite possibly the strangest corporate cross-promotion ever Papa John’s is now offering a free (after rebate) Blackberry 7100g phone to customers who place an online order for Pizza, drinks, and a side. A two-year service agreement is required so it sounds like a fairly standard cellular deal to me. What I don’t get is what the link between hot, fresh, cheesy pizza, and cutting edge wireless devices.

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