Coca-Cola Re-launches Web Site

Coca-Cola today said they’d done a worldwide re-launch of their Web site has part of a new global marketing platform embracing the idea of “The Coke Side of Life”. Today’s move impacts 26 countries and six languages.

As part of the new launch, said Coca-Cola, the site will offer a series of bi-weekly and monthly challenges to consumers around the world. The first of these is “a challenge for consumers to create a ‘bottle film’ based on a personal interpretation of ‘The Coke Side of Life’. Winners will receive prizes to help further their creativity. First prize includes a computer, digital camera and editing software valued at approximately $5,000. After the finalists have been chosen by their peers, a panel of experts from around the globe will judge the top entries and award the prize.”

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