Amazon Opens Up Toy, Baby Online Stores

Amazon today rolled out their new toy and baby stores, effectively replacing the failed Toys’R’Us relationship which fizzled after a court settlement in June ruled the toy store could severe their relationship with the online retail giant. This is according to the Seattle Post-Intelligencer.

Amazon’s new toy store carries a wide variety of familiar brands across 17 categories of products, including Fisher-Price, Hasbro, LeapFrog, Lego, Mattel, and VTech. Amazon’s new baby store also carries a wide array of products with everything from receiving blankets to nursery furniture to educational games.

Amazon also said they’d added a baby registry, enabling customers to “search, discover and register, from a huge selection baby products from leading brands, including Baby Bjorn, Babylicious, Evenflo and Elegant Baby”.

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