Lil Wayne Loses Endorsement Deal

Lil Wayne has lost a multi-million dollar endorsement deal with an American beverage giant.

The "Lollipop" rapper - who has epilepsy and suffered another seizure on Tuesday night - has been dropped by Mountain Dew over controversial lyrics that he penned about historic Mississippi teenager Emmett Till, who was beaten and murdered in a racist attack in 1955 after he allegedly flirted with a white woman.

The soft drinks brand, which is owned by PepsiCo, confirmed they have severed ties with the rapper and dropped their joint "DeWezzy" campaign on Friday because he wrote the line "beat the p***y up like Emmett Till" for the remix of Future's track "Karate Chop," which was leaked online in February.

"We do not plan any additional work with Lil Wayne moving forward. His offensive reference to a revered civil rights icon does not reflect the values of our brand," a spokesperson said.

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