You know that a fashion house has staying power when it can enlist the directorial skills of an Oscar winner like Martin Scorcese. Such was the case with Chanel, who hired Scorcese to direct a commercial for its men’s fragrance, Bleu de Chanel.

While the French actor Gaspard Ulliel captivates most of my attention, I can’t help but compare it to David Lynch’s gig for Dior. With Lynch, at least you still saw his signature touch in the video. Scorcese’s, while much shorter in length, looked more like the typical run-of-the-mill fragrance spot. Even Frank Miller made an interesting take on Gucci’s perfume!