Traffic plummets 50 Percent for some sites after Google’s search algorithm update

On Wednesday Google opened a forum where site owners could solicit feedback on the changes. In less than 24 hours it has received 131 complaints, mostly from mom and pop websites whose traffic and search ranks plummeted as a result of the algorithm change.

Last Friday, Google altered its search algorithm to demote "low-quality" sites in its search results. The change was widely dubbed a "farmer update" because it targeted content-farming websites that aggregate unoriginal content.

At the time Google warned that around 12 percent of its search results would change following the "farmer update" last week. Google has previously said that it changes its algorithm 500 times a year, but rarely makes an announcement.

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