RSS is really an important topic to understand now. The majority of the Internet has yet to fully accept RSS, and this puts you at a distinct advantage to get your foot in the door early. Obviously, if you run a blog or content site, RSS is a no brainer. Nowadays, you can even use Google AdSense For Feeds or Feedster Media to monetize your feed. Now, if you sell items, you can use RSS to update your clients on new offerings (Woot does a great job of this), and even offer tracking information via RSS.

To launch your RSS feed to your readers create an article explaining why you are making an RSS feed available or if you have a blog, then blog about it. If you have a newsletter then add some information that will appear on each newsletter to tell your readers that they can get your newsletter via RSS. RSS will be a lot less maintenance for you than an email subscribers list.

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