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SXSW 2010 Keynote: Systems Design and Inspiration

Posted by Andru Edwards Categories: Editorial, Features, Internet,

SXSW Valerie Casey Systems Design Keynote

The Sunday 2pm keynote was from Valerie Casey, a consultant who works with entities as large as the government to up and coming Louisiana food startup Naked Pizza.

Valerie is part of a group called Designers Accord who has a mission to use the skills and talents of this team to give back to the community and ultimately Mother Earth.  Her profound opening statement was “When will we start thinking that less bad is good?”  The example shown was a Dell studio PC, a small desktop computer with an optional bamboo case that adheres to the highest levels of green standards for office computers.  Yet, it is still another computer, which has components inside which will ultimately end up in a landfill and be harmful to humans or the environment.  A heart-wrenching photo was shown of a child living an an area of China whose community cannot even drink their local water due to contaminants from the e-waste trade; where components are stripped from circuit boards over fire pits for their little precious metal content.

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