This morning, T-Mobile released the full version of its new "No More Mr. Nice Girl" campaign, which sees its spokesmodel, Carly, ditching the magenta dresses the normally wears in exchange for a magenta and black leather jumpsuit. She then hops on a Ducati and drives off, which we guess signifies that the company is no longer playing games and is getting serious about competing. We don't really know. I mean, if that were true, then they'd stop referring to HSPA+ as 4G, but, that seems to be the cornerstone of the new campaign. Ah well. At least Carly looks cool. Peep the commercial spot for yourself after the jump.
No, this isn’t the most exciting story about mobile devices this weekend, but we’ve gotta hand it to Microsoft for listening to the masses on the whole Windows Phone 7 Series branding. It was too long, there was no simplicity, and frankly, it made no sense. Rather than stubbornly sticking with it, they’ve heard our cries, and Windows Phone 7 Series is now simply known as Windows Phone 7 from here on out. This doesn’t change the hardware or software in any way, mind you, it’s strictly a branding change. A smart branding change.