"Due to continued declines in the music genre, the company will disband Activision Publishing's Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011," the company said in its fourth quarter earnings report.
The move also covers "DJ Hero" games, and Activision said it will also stop development on "True Crime: Hong Kong."
"These decisions are based on the desire to focus on the greatest opportunities that the company currently has to create the world's best interactive entertainment experiences," Activision said.
In a FAQ posted on its Web site, Activision said that based on current demand, the company could not profit from the "Guitar Hero" franchise because of licensing and manufacturing costs.
All you DJ Hero 2 lovers out there, we've just come across a free mix pack that you can get right now for a limited time! Just click on the image above, or the link below, to head over to the My Coke Rewards page. Sign up, and you'll be able to choose the Xbox 360, Playstation 3, or Wii version of the Tiesto mix pack, which features three full tracks for you to jam to.
Read More | DJ Hero 2 Tiesto Mix Pack
We were big fans of the original DJ Hero, so you can bet that we’re really excited about DJ Hero 2 and all the enhancements that come with the title. Launching this fall, DJ Hero 2 aims to be more social than the original by focusing on multiplayer aspects. Obviously, in the trailer, you’ve got three people playing together—two of them using turntable controllers, and the third singing into the mic. As far as artists features in the game, you can expect names like Dr. Dre, The Chemical Brothers, Kanye West, Metallica, Lady Gaga, Rihanna and over 85 others.
Another complaint about the original DJ Hero was that you kind of had to stick to the script. A big part of DJing is freestyling your way to creating your own sound. In DJ Hero 2, that’s fixed as well, with over 70 tracks available for you to do your will with. We will hear more about the title at E3 next week, and seriously, fall can’t come soon enough.
Okay guys, a quick heads up to your music-loving gamers that never picked up DJ Hero due to the price of the game and hardware bundle. Amazon is selling the DJ Hero bundle for just $59 for the Xbox 360 version, which is a 41% savings off of the original $99.99 price tag. Seriously, this game is worth playing, so we recommend giving it a buy at this price.
Read More | Amazon
In this episode we open up the DJ Hero Renegade edition set. DJ Hero is the new turntable-based rhythm game featuring hip-hop, electronic, and rock music, and the Renegade Edition has a bunch of premium touches, and is also available just for a limited time. We show it all in this edition of Unboxing Live.
By the way, if you like music and haven’t played DJ Hero, you owe it to yourself to check it out. In our opinion, this is better than any Guitar Hero or Rock Band game that has come before it, in the way that you interact with the music, and the totally unique pairings that they throw at you. We are definitely DJ Hero believers! You can pick up DJ Hero on Amazon.
Read More | DJ Hero
“... Or how I blew your college fund on sparkly trinkets.”
Thanksgiving is now over, and so the spirit of crass materialism rides in on a chilly breeze. The holidays are almost here, meaning that you’re likely going to need to drop some hard earned ducats on the people who make it a point to hound you year-round. That being said, if you’re not a hopeless misanthrope like myself, you might already be thinking about what to buy for others. Or for yourself. I’m not going to make any judgment calls, you selfish bastard. I don’t have time for jolliness. I’m like Dorian Gray, all ash and suffering on the inside.
So here’s a list of some fun things your can buy for the gamer in your life this year. Some of it is older, some of it is more obscure, but nothing is obnoxiously expensive, per se. Have fun, you wacky kids.
Hit the jump for the list. If you have any suggestions of your own, please leave them in the comments. Oh, and if you want more, non-game-related gift ideas, check out our full Holiday Gift Guide!