Kim Kardashian Sues Old Navy Over Doppleganger

Posted by Robin Paulson Categories: Reality, Gossip, News, Video,

Without a new beauty or fashion line coming out and little buzz regarding her wedding (at the moment, any way), Kim Kardashian has managed to find a way to win back the spotlight. This time, it takes suing clothing retailer Old Navy for allegedly utilizing her likeness in an advertisement (seen above).

Aside from a few references from her reality show (i.e. dentist visit, paparazzi), the fact that the actress -- Melissa Molinaro, who is dating Kim's ex Reggie Bush might I add -- sings and dances in the ad ought to negate any notions of imitating the talentless celebrity socialite. Maybe Old Navy just wanted someone who would actually walk her own dog and could do more than warm-up in a pair of shoes.

In all honesty, I feel like The Black-Eyed Peas have a better chance at suing for their likeness!

Read More | USA Today

Modern Family Creator Denies iPad Product Placement

Posted by Veronica Santiago Categories: Comedy, Prime Time, ABC, Gossip, Internet, News, Video,

If you flipped the channel to Modern Family last night, you might have momentarily thought you were watching an infomercial for the iPad. But despite what most of us have guessed, Apple did not ask to be on the program—nor did they pay to be included.

Click to continue reading Modern Family Creator Denies iPad Product Placement

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DirecTV Out of Line With Newest Ad?

Posted by K.C. Morgan Categories: Commercials, Gossip, Video,

We giggled when Christopher Lloyd talked about the future of DirecTV for a commercial spot. We laughed when Kathy Bates and William Shatner joined the fray. We ogled Baywatch-era Pam Anderson tout the service for her spot. We fell over in hysterics when we saw the Scooby Doo advertisement. But now, DirecTV may have twisted the funny bone of some viewers a little too hard. Their latest ad, just another in a long string of past pop culture references, has inspired some pretty heated controversy.

The ads were drawing attention even before the campaign hit the fan. Using the same actors and scenes but different lines, the service has promoted itself as an alternative to cable by putting us once again back in our favorite movie moments - as if to prove that the second time around really can be better than the first with DirecTV. They’re funny, they’re clever and they’re working. Er…they were.

Click to continue reading DirecTV Out of Line With Newest Ad?

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Popeater

American Idol Finds New Ways to Make Money

Posted by K.C. Morgan Categories: Music, Prime Time, Reality, FOX, American Idol, Gossip, News,

It’s the Number One rated series. It gets more press than any other program on TV. Product placement has totally gotten out of control on the show, and promos run almost all year long. How in the world could FOX possibly squeeze even more money out of American Idol?

Thank goodness for partner deals. Idol has inked a deal with Apple’s iTunes which will allow fans to buy performances from the Top 24 contestants, which will be whittled down to 20 later this week (so get them while you can). It will cost 99 cents for each song (already available), but for $1 more buyers can also have video of the Top 12 performers belting out tunes (this will be available March 11). You can even pre-order performances in anticipation.

Idol is already chock-full of sponsors, including Coca-Cola, Ford and AT&T (products from whom are featured every single episode). I’ve got an idea. Forget the show. Just show us sponsored products throughout, forget about pretending to offer entertainment and get on with the business of making as much loot as possible. The three existing big sponsors of the show, by the way, pay a cool $35 million a pop for commercial time.

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Hollywood Reporter