We giggled when Christopher Lloyd talked about the future of DirecTV for a commercial spot. We laughed when Kathy Bates and William Shatner joined the fray. We ogled Baywatch-era Pam Anderson tout the service for her spot. We fell over in hysterics when we saw the Scooby Doo advertisement. But now, DirecTV may have twisted the funny bone of some viewers a little too hard. Their latest ad, just another in a long string of past pop culture references, has inspired some pretty heated controversy.

The ads were drawing attention even before the campaign hit the fan. Using the same actors and scenes but different lines, the service has promoted itself as an alternative to cable by putting us once again back in our favorite movie moments - as if to prove that the second time around really can be better than the first with DirecTV. They’re funny, they’re clever and they’re working. Er…they were.

In the most recent spot, Craig T. Nelson touts the service from the 80s-era set of Poltergeist, a movie which literally made me unable to hear the national anthem or mess with double-door closets for three years. Don’t see anything different about this ad? The spot is like all the others - it takes a familiar scene and changes the lines to promote a product in a fresh, funny way.

Here’s the rub: “they’re he-ere” child actress Heather O’Rourke suffered a tragic death in 1988 at the age of 12. The event sparked one of the biggest urban movie myths in an age (for many believed ghosts killed the young star) and touched many lives. Now, her image has been resurrected for a commercial, and plenty of viewers are saying it’s inappropriate. View the spot below: