ABC Family will be running a marathon of Ugly Betty on New Year’s Eve, kicking off the “Be Ugly in ‘07” campaign. ABC’s campaign asks Americans to rise to the challenge to “be real, be smart, be passionate and be true to yourself” like Betty’s character. Good luck with that.

Aside from the campaign, the marathon is excellent news for those who may have missed this little gem of a series. This is a great way to get caught up on all things Betty, the eager little assistant at glam fashion magazine Mode. The marathon begins at 9:00 A.M. and continues for eleven hours. The whole shebang ends at 8:00, so you can get up and stretch your legs a bit before the big New Year’s countdown begins. Happy viewing!