We all remember Sanjaya Malakar as a popular American Idol contestant (season six) with somewhat dubious vocals. Now, the former reality star will add a new line to his resume: TV spokesman.

Malakar is now part of the Nationwide Insurance “Life Comes at You Fast” campaign. The commercial pairs Malakar with a wise-man character who tells him he needs a haircut. With this new gig, Malakar will join Kevin Federline, Fabio and MC Hammer - all of whom have pushed the product in the past.

You can check out Sanjaya’s comedic work for yourself after the jump.