NBC has finally found a hit with The Voice, a singing competition chock-full of intriguing new gimmicks and entertaining judges (Cee Lo, Christina Aguilera, Blake Shelton and Adam Levine are all fantastic). Now, the fourth-place network is on a mission to do what it does best: find a way to destroy it.

Playing true to pattern, NBC will now begin shoving its popular new program down viewers’ throats. Because what works for American Idol…(works for Fox). In June, The Voice will jump from 1 hour to 2 hours, running from 9 to 11 pm.

NBC had another reality hit on its hands a few years ago with the revamped American Gladiators, which scored big numbers during the writers’ strike. They expanded season 2, did a bunch of themed episodes and promptly killed their big success story. Gladiators did not return for a third season.

Will The Voice break the ratings curse for the network… or will success, again, prove to be too much for NBC to handle?