iPad mini leads in Black Friday sales

Notable Highlights:

• 15.3% of online sales were mobile.
• iPad made up 9.8% of purchases made.
• iPhone made up 8.7% of purchases made.
• Android devices made up 5.5% purchases made.
• 20.7% increase of online shopping.
• 11:45 EST was the peaked shopping time.
• $181.22 was the average order value spent.
• Department stores grew 16.8% over Black Friday 2011
• 58% of consumers used smartphones to shop for deals.
• 41% of consumers used tablets to shop for deals.

Full breakdown after the jump.

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