Gurman Says Apple Has 14 Products Coming by Early 2027, Starting Next Week

Fourteen products between now and early 2027. That is the roadmap Bloomberg's Mark Gurman sketched out this week in Power On, rounded up Friday by MacRumors, and it would make the next five months one of the heaviest release runs Apple has ever attempted. None of it is confirmed. Gurman has a good record on Apple's plans, but a roadmap is a report, not a product page.

What Apple has actually said is small. There is an event on Wednesday, September 9, at 10am Pacific and 1pm Eastern at Apple Park, and marketing chief Greg Joswiak posted the tagline, "Surprise and shine." That is the whole official story. Everything below comes from reporting, and where the reports disagree, we say so.

What's rumored for Wednesday

Six of Gurman's fourteen are said to be on next week's stage, and the two iPhone 18 Pro models are the ones most people will actually buy. The reported changes are unglamorous in a good way: an A20 Pro chip, a smaller Dynamic Island, a simplified Camera Control button, and an improved vapor chamber. That last one is the change you would notice. Better heat handling is what keeps a phone from slowing down twenty minutes into a game or a long 4K recording.

The iPhone 18 Pro Max is rumored to get a bigger battery and a variable aperture camera that may not come to the smaller Pro. Variable aperture means the lens can physically change how much light it lets in, which gets you real control over background blur and better shots in a dim room instead of software guessing at it. Gear Live covered the Dark Cherry and Light Blue color rumor earlier this week, so file that one under "probably" and move on.

Then there's the iPhone Ultra, Apple's first foldable, and the reason anyone is paying attention to a September event in a year when the standard iPhone isn't the headline. Gurman describes a 7.7-inch inner display and a 5.3-inch outer one, dual 48MP rear cameras, an A20 Pro chip, a less noticeable crease, and Touch ID moved into the power button. He puts the price at $2,000 or more. Tom's Guide, working from its own sources, lists a 7.8-inch inner display, a 5.5-inch cover screen, and a range of $2,000 to $2,500. Nobody outside Cupertino knows which set of numbers is right.

The supply picture is messier. Nikkei Asia reported this week that Apple is building only a few hundred iPhone Ultras a day, after pushing back commercial production to test the hinge and the flatness of the panel. A normal iPhone runs in the tens of thousands of units a day. Gurman says he does not see massive delays or supply chain problems. Both of those can be true at once, and the version where they are both true is a phone Apple announces in September and you struggle to buy well into next year.

The rest of Wednesday is quieter. Apple Watch Series 12 and Apple Watch Ultra 4 are both reported to move to a heart-rate sensor that runs continuously through the day instead of only during workouts, with a ceramic case option returning on the Series 12. The Ultra 4 is said to add satellite features that go past emergency texting: Apple Maps over satellite, plus sending photos and messages with no cell signal. Gurman says "S11 chip or newer" for both watches; Tom's Guide says S12. AirPods 5 are expected in two versions, one with active noise cancellation and one without.

The other eight, from October to early 2027

An iPad mini with an OLED display is reported for around October, along with a water-resistant design and speakers that work by vibrating the chassis. On the Mac side, Gurman expects an iMac with the M6 and a 14-inch MacBook Pro with the M6. The M6 chip itself is real and shipped August 25 in the new Mac mini. The Macs it goes into next are the rumor.

The MacBook Ultra is the biggest swing and the least certain. The reported version is a full redesign with an OLED touchscreen, a Dynamic Island, and a thinner body, running a version of macOS 27 that makes sense when you poke it with a finger. Gurman flags this one as far less certain than the rest, and its window stretches into early 2027.

Then the home devices: a new Apple TV with an A17 Pro or newer and 8GB of RAM, which is mostly about running Siri's AI features; a new HomePod mini with a newer chip and Wi-Fi 7; and an all-new Home Hub with a 6 to 7 inch square display, FaceTime, and its own operating system built around clock faces and widgets, in tabletop and wall-mounted versions. Beats 360 over-ear headphones round out the fourteen, with swappable ear cushions and headbands and a claimed 1.75 times the noise cancellation of the Beats Studio Pro.

Where the reports don't line up

The home devices are the clearest disagreement. Back in August, Gurman's own reporting put the Apple TV, the HomePod mini and the home hub on the September 9 stage, and 9to5Mac wrote it up as eight products at the event. The roadmap as it stands Friday pushes all three past September. Tom's Guide still lists them for Wednesday. Somebody's timing is wrong, and we find out in five days.

The watch chip is a smaller version of the same problem, and so is every dimension on the foldable. A roadmap this dense has a lot of places to slip, and the slips are usually measured in weeks and months.

Who should care, and about what

If you're shopping for a Mac, the reported schedule says wait. The M6 iMac and the 14-inch MacBook Pro both sit later in the window, and the redesigned MacBook Ultra sits later still. If you want a foldable iPhone, the open question is whether you can get one before spring. And if you have been waiting for Apple to ship a smart display, the home hub has been rumored, delayed and re-rumored enough times that a no-show on Wednesday would fit the pattern.

Five days out, the thing worth listening for on Wednesday is a ship date for the Ultra.