Box Office Breakdown: Theatergoers Choose Shrek Over Sex
Posted by Veronica Santiago Categories: 20th Century Fox, DreamWorks, Disney, Fox Searchlight, Paramount, Universal, Warner Bros, Action, Adaptation, Adventure, Animation, Drama, Family, Romance, Science Fiction, Sequels, Comedy, Box Office, Lists,

Shrek - not cosmopolitans - was what fans were buying this weekend.
Despite competition from two heavily-promoted features, an aging green ogre was able to hang on to his title for two weeks in a row. Shrek Forever After raised an additional $57 million during the Memorial Day frame to bring its domestic total to $146.8 million.
Meanwhile, Warner Bros. proved that people can get tired of sex. Sex and the City 2 - which featured the return of Aidan Shaw (John Corbett) - couldn’t get past the bad reviews to even match the first film’s numbers. (Sex and the City opened to $56.8 million in May 2008.) The lovely ladies also couldn’t overpower Jake Gyllenhaal’s four-day haul. Prince of Persia: The Sands of Time wound up snagging second place with a $37.8 million debut.
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Box Office Breakdown: MacGruber IS a Bomb
Posted by Veronica Santiago Categories: 20th Century Fox, DreamWorks, Fox Searchlight, Paramount, Universal, Warner Bros, Action, Adaptation, Adventure, Animation, Family, Horror, Independent, Remakes, Romance, Sequels, Comedy, Box Office, Lists,

Disappointment can come in all shapes and box office sizes.
Shrek Forever After may have earned nearly three times as much than its nearest competitor, but it wasn’t exactly a winner for Paramount or Dreamworks. The film, which grossed $70.8 million in ticket sales, become the first sequel in the Shrek franchise to open below the $100 million mark (and that’s with the help of higher 3-D prices). The comedy did, though, place fourth on the all-time animated debuts list behind Shrek the Third ($121.6 million), Shrek 2 ($108 million) and The Simpsons Movie ($74 million).
Meanwhile, it appears MacGruber will last just as long in theaters as he does in Will Forte’s sketches. Although the character is (supposedly) known for diffusing bombs, he actually helped deliver one this weekend. The latest Saturday Night Live-based comedy - also starring Kristen Wiig and Ryan Phillippe - generated a mere $4 million this weekend. While that number seems (understandably) dismal, there is one positive thing to note: the film only cost approximately $10 million to make.
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Box Office Breakdown: Iron Man Fights Off Robin Hood
Posted by Veronica Santiago Categories: 20th Century Fox, DreamWorks, Fox Searchlight, Paramount, Universal, Warner Bros, Action, Adventure, Animation, Drama, Family, Horror, Remakes, Science Fiction, Sequels, Comedy, Box Office, Lists,

Russell Crowe‘s excellent aim couldn’t keep Robert Downey Jr. off target.
Despite increased competition in its second week of release, Iron Man 2 remained firm at the box office. Paramount’s sequel generated another $52 million between Friday-Sunday and vaulted over the $200 million mark domestically.
Meanwhile, Robin Hood‘s arrow was sharp enough for a $36 million bounty, but a bit too dull for a first place finish. The film did, though, earn approximately $74 million in foreign dollars. That topped the $43.1 million overseas debut for 2000’s Gladiator - another Crowe/Ridley Scott production.
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In Theaters This Weekend: May 14, 2010
Posted by Veronica Santiago Categories: IFC Films, Fox Searchlight, Universal, Action, Drama, Foreign, Foreign Language, Independent, Remakes, Romance, Comedy, Lists, New Releases, Trailers, Videos,
Here are a few selections in theaters this weekend:
- Just Wright (PG): starring Queen Latifah, Common, Paula Patton (directed by Sanaa Hamri)
- Letters to Juliet (PG): starring Amanda Seyfried, Vanessa Redgrave, Gael Garcia Bernal (directed by Gary Winick)
- Robin Hood (PG-13): starring Russell Crowe, Cate Blanchett, Mark Strong (directed by Ridley Scott)
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In Theaters This Week: August 6, 2008
Posted by Veronica Santiago Categories: Columbia Pictures, Magnolia, Sony, Warner Bros, Action, Adaptation, Documentary, Drama, Independent, Music, Period, Comedy, Sports, Lists, New Releases,

Although Labor Day is still about a month away, several studios have opted to open their movies on Wednesday this week:
- Pineapple Express (R): starring Seth Rogen, James Franco, Gary Cole (directed by David Gordon Green)
- The Sisterhood of the Traveling Pants 2 (PG-13): starring Amber Tamblyn, America Ferrera, Blake Lively, Alexis Bledel (directed by Sanaa Hamri)
- Beautiful Losers* (NR): starring Shepard Fairey, Harmony Korine, Mike Mills (directed by Aaron Rose and Joshua Leonard)
- Beer for My Horses* (PG-13): starring Toby Keith, Rodney Carrington, Ted Nugent (directed by Michael Salomon)
- Bottle Shock* (PG-13): starring Alan Rickman, Chris Pine, Bill Pullman, Eliza Dushku (directed by Randall M. Miller)
- Elegy* (R): starring Penelope Cruz, Ben Kingsley, Patricia Clarkson (directed by Isabel Coixet)
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