Box Office Breakdown: Harry Potter Casts a Big Win

Harry Potter and the Half-Blood Prince

After putting up with a frustrating delay, eager Muggles rushed to the theaters this weekend in droves. kicked off its extended debut with a record-breaking premiere ($22.2 million) at midnight Tuesday. The series’ sixth installment went on to earn $158 million over five days and officially became the biggest international opener of all time ($237 million).

Despite the numbers, there was one film Half-Blood could not beat: The Dark Knight. At this same time last year, the Batman sequel had also racked up $158 million in sales. But that film did it in only three days.

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Read More | Variety

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Box Office Breakdown: Bruno Crawls His Way to #1

Bruno crawling

Just like in the fashion world, one day was hot—the next day he was not.

Even though the comedy did well enough to place first this weekend, it appears the sexually graphic film may have turned some off. Ticket sales for the entry dropped 39% between Friday and Saturday, leading many to believe that negative word of mouth played a factor.

In total, Bruno piqued enough interest to raise $30.6 million over three days. While that gross beats Borat‘s $26.5 million debut, the 2006 film later went on to earn $129 million domestically.

Click to continue reading Box Office Breakdown: Bruno Crawls His Way to #1

Read More | Variety

In Theaters This Weekend: July 10, 2009

I Love You, Beth Cooper

Here are a few selections in theaters this weekend:

  • Bruno (R): starring Sacha Baron Cohen, Gustaf Hammarsten, Clifford Banagale (directed by Dan Mazer)
  • I Love You, Beth Cooper (PG-13): starring Hayden Panettiere, Paul Rust, Jack Carpenter (directed by Chris Cooper)

Click to continue reading In Theaters This Weekend: July 10, 2009


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