Box Office Breakdown: G-Force Teams Up on Harry Potter
Posted by Veronica Santiago Categories: 20th Century Fox, Disney, Paramount, Warner Bros, Action, Adaptation, Adventure, Animation, Drama, Family, Horror, Period, Romance, Science Fiction, Sequels, Comedy, Box Office, Lists,

Let’s face it: Daniel Radcliffe may be cute, but guinea pigs are cuter.
Despite earning $78 million last weekend, Harry Potter and the Half-Blood Prince could not keep up the magic. The sequel fell to second place after earning a still impressive $29.5 million take over the past three days. Overall, the film has raked in $220 million to date and a delayed opening in IMAX theaters this Wednesday - Transformers 2 had been taking up room - should give the film another boost.
So what could possibly scoot the wizards out of first place? Rodents. Disney, which has already seen The Proposal and Up premiere on top this summer, earned another victory with the debut of G-Force. The comedy about a bunch of whiskered CIA operatives roped in $31.6 million over the weekend, just enough for a close win.
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| Variety
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Box Office Breakdown: Harry Potter Casts a Big Win
Posted by Veronica Santiago Categories: 20th Century Fox, Disney, Paramount, Universal, Warner Bros, Action, Adaptation, Adventure, Animation, Drama, Family, Period, Romance, Science Fiction, Sequels, Comedy, Box Office, Lists,

After putting up with a frustrating delay, eager Muggles rushed to the theaters this weekend in droves. Harry Potter and the Half-Blood Prince kicked off its extended debut with a record-breaking premiere ($22.2 million) at midnight Tuesday. The series’ sixth installment went on to earn $158 million over five days and officially became the biggest international opener of all time ($237 million).
Despite the numbers, there was one film Half-Blood could not beat: The Dark Knight. At this same time last year, the Batman sequel had also racked up $158 million in sales. But that film did it in only three days.
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| Variety
Box Office Breakdown: Bruno Crawls His Way to #1
Posted by Veronica Santiago Categories: 20th Century Fox, Disney, Paramount, Sony, Universal, Warner Bros, Action, Adaptation, Adventure, Animation, Drama, Family, Period, Remakes, Romance, Science Fiction, Sequels, Comedy, Thrillers, Box Office, Lists,

Just like in the fashion world, one day Bruno was hot—the next day he was not.
Even though the comedy did well enough to place first this weekend, it appears the sexually graphic film may have turned some off. Ticket sales for the Sacha Baron Cohen entry dropped 39% between Friday and Saturday, leading many to believe that negative word of mouth played a factor.
In total, Bruno piqued enough interest to raise $30.6 million over three days. While that gross beats Borat‘s $26.5 million debut, the 2006 film later went on to earn $129 million domestically.
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| Variety
In Theaters This Weekend: July 10, 2009
Posted by Veronica Santiago Categories: 20th Century Fox, Magnolia, Sony, Universal, Action, Adventure, Documentary, Foreign, Foreign Language, Horror, Independent, Music, Period, Romance, Science Fiction, Comedy, Thrillers, Lists, New Releases,

Here are a few selections in theaters this weekend:
- Bruno (R): starring Sacha Baron Cohen, Gustaf Hammarsten, Clifford Banagale (directed by Dan Mazer)
- I Love You, Beth Cooper (PG-13): starring Hayden Panettiere, Paul Rust, Jack Carpenter (directed by Chris Cooper)
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