Tom Cruise has been steadily losing the favor of public opinion. All the couch-jumping, weird Scientology associations and media hype about his marriage with Katie Holmes is starting to have an effect on his box office power, once a mighty thing. The much-hyped Lions for Lambs did not bring in the expected sales, and in Hollywood you’re only as good as your last picture.

According to MSNBC, insiders are losing faith in Cruise’s once-guaranteed popularity. His high salary, coupled with sluggish movie sales, are helping to hammer home the fact that the fans are just no longer interested in Cruise – unless, of course, he’s being featured in a tabloid. Valkyrie, an upcoming flick featuring Cruise, is already getting bad press. A trailer was “leaked” on the Internet, and instead of being met with hopeful buzz, it has suffered a much more negative fate.