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Activision kills Guitar Hero, DJ Hero, and True Crime
Posted by Andru Edwards Categories: Activision, Corporate News, Music, PlayStation 3, Wii, Xbox 360,
"Due to continued declines in the music genre, the company will disband Activision Publishing's Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011," the company said in its fourth quarter earnings report.
The move also covers "DJ Hero" games, and Activision said it will also stop development on "True Crime: Hong Kong."
"These decisions are based on the desire to focus on the greatest opportunities that the company currently has to create the world's best interactive entertainment experiences," Activision said.
In a FAQ posted on its Web site, Activision said that based on current demand, the company could not profit from the "Guitar Hero" franchise because of licensing and manufacturing costs.
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