PS3 Sales Drop 82% in Great Britain

After Sony broke records with their 165,000 unit launch in the UK, things were looking up a bit for the Playstation 3. The Playstation has traditionally sold very well in the UK, but this week’s news is not looking so good. From GamesIndustry.biz:

Sales of the PlayStation 3 have dropped dramatically on the second week of release in the UK, with official Chart Track figures revealing a fall of 82 per cent.

Chart Track data is gathered from 7000 UK retail outlets representing 90 per cent of the software market, including GAME, Gamestation, Play.com, Asda and HMV.

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This week’s software charts revealed that sales of the top two PlayStation 3 titles, Resistance: Fall of Man and MotorStorm, had dropped by over 60 per cent.

Does this mean that just about everyone in the UK who wanted a PS3 picked one up on launch day? Or is this due to a lack of supply available after the frenzied launch? Either way, hopefully Sony can somehow reverse this precipitous drop in sales… they could certainly use a bright spot to point to these days.

Read More | GamesIndustry.biz

Gallery: PS3 Sales Drop 82% in Great Britain

Reactions To PS3 Announcement

Dean Takahashi at Mercury News has put together a preview of the story to be published about what the PS3 delay and hardware shortage may mean for Sony and the rest of the industry. The most significant impact seen, of course, will be in the European territory. Missing the holiday launch there means that Microsoft and Nintendo will have a great opportunity to grow marketshare over the next six months. Takahashi was also able to talk with Sony’s new director of communications, David Karraker, particularly about why Sony sat so long on the news. Karraker laid the blame on Kutaragi’s management style, saying that Kutaragi, “pushes his internal teams to hit the numbers. When it became clear we couldn’t hit the numbers, Ken revised it.” Karraker also reiterated that the shortage is solely tied to blue-diode lasers and not any other component, and stated that production of the console will start at the end of September.

Overall, this holiday is not going to be a rosy one for Sony. While every single console manufactured will definitely be sold, they can expect a huge consumer backlash because of availability issues in all three territories. The US Playstation 2 launch suffered huge shortages, and back then, Sony launched with roughly 500,000 units. Now, Sony is releasing even fewer into the US market, and it is unclear whether the company will really be able to sustain production levels if they can’t resolve their diode issues.

The other immediate impact would seem to be next week’s Tokyo Game Show. While Sony has been boasting about the number of playable titles at the show, game selection largely becomes meaningless if nobody can get a console to play on. What could have been Sony’s final public demonstration of the potential of the Playstation 3 before launch will now be tainted with Sony’s inability to provide hardware to the gaming public.

Read More | Mercury News

Gallery: Reactions To PS3 Announcement