YouTube coming to Xbox Live

This morning at its E3 2011 Xbox Media Briefing, Microsoft announced that YouTube will be coming to Xbox Live this fall. They didn't go into too much detail about it, but you'll obviously be able to search and view videos from the YouTube service, and we're gonna go out on a limb and guess that you'll also be able to upload gameplay videos taken with Kinect directly to the service as well. Even without that last part though, adding YouTube is just another step Microsoft is taking in their hopes of making the Xbox 360 the ultimate living room hub.

Gallery: YouTube coming to Xbox Live

Peter Moore Has Big Plans For EA Sports

Peter Moore, long known as the public face of Microsoft‘s Xbox division, stepped into his new digs as EA Sports president last week and started off saying he wants EA Sports’ brand to compete in a broader arena than just the video games market, facing off against general sports brands like Nike and ESPN.

Despite selling millions of copies of its flagship titles each year, EA Sports has struggled to expand effectively and EA seems to be banking on Moore to help them widen their reach. “That could mean broadcast sports, sports camps, the ability to license consumer products around the EA Sports brand,” he told the New York Times. Moore is also looking to leverage EA’s technology to create social networking and news sites, all centered around sports and of course the EA Sports name. “I think we have an opportunity to aggregate information and bring it to life with video technologies,” he said.

“If we look at this connected world we’re entering, sports is a sort of social and cultural glue that reaches across the globe,” Moore continues. “There is an opportunity for EA Sports to evolve beyond a games brand to become a true global sports and entertainment brand, and I think we can compete there.”

Read More | New York Times via Level Up

Gallery: Peter Moore Has Big Plans For EA Sports