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Forbes Magazine calls Rock Band “Shameless Knockoff” of Guitar Hero, Alex Rigopulos’ Head Asplodes
Posted by Alex Lifschitz Categories: Activision, Corporate News, Culture, Electronic Arts, Music,

Hay fanboys, listen up! And before you read anything, the following was from FORBES, not Bobby Kotick, for the sake of Rock Band/Guitar Hero wars everywhere.
In a recent profile of Activision CEO and industry provocateur Bobby Kotick, Forbes decided to talk about a number of Activision bread and butter franchises, such as Tony Hawk’s Pro Skater (whose empty, frail husk now litters that halls of Activision, milked clean of its sweet, sweet nectar). Somewhere around the end, though, is an interesting little snippet of text:
“EA also teamed with MTV to sell Rock Band, a shameless knockoff of Guitar Hero that added drums, bass and a microphone to the world of make-believe rock stars. EA says it is returning to an “auteur model” of designing games, taking bigger chances on fewer ideas.”
Look, we should all see this kind of writing for what it really is: Unresearched and inflammatory. Even if you didn’t know that the Rock Band guys are the guys who made Guitar Hero in the first place, it’s a wee bit unprofessional to take sides. I’ve worked for Activision, and they’ve said some crazy things regarding the music game timeline, but don’t confuse the quote as coming from Kotick.
Funny how they don’t mention Guitar Hero: World Tour anywhere.
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| Forbes
Gallery: Forbes Magazine calls Rock Band “Shameless Knockoff” of Guitar Hero, Alex Rigopulos’ Head Asplodes
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MTV to Invest $500 Million in Games Division
Posted by Steve Van Neil Categories: Corporate News, Culture, Music,
Look no further for proof that the video game business is big business indeed. Media giant MTV has announced that it is sinking over a half billion dollars into the video game industry over the next two years.
“As we take our brands narrow and deep to serve our targeted, niche audiences, we’re putting well over $500 million behind building our games business across all of the brands in our portfolio,” explained MTV chairman and chief executive Judy McGrath.
MTV is set to make a big splash this fall when Rock Band is released. MTV/Viacom recently purchased Rock Band and Guitar Hero developer Harmonix, so the success of the game will greatly impact any of the network’s future gaming endeavors. In addition to the Harmonix acquisition, MTV/Viacom has snapped up Xfire and GameTrailers, quietly making itself a major player in the gaming scene.
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| GameDaily
