Nintendo looking to woo content providers for Wii U
Posted by John Ball Categories: Corporate News, Nintendo, Rumors, Wii U,
Ahh Nintendo, rarely an innovator, often an imitator. At least that can be said about the company’s next online “innovative” venture. The company is looking to various media service providers in order to kick off the Wii U release later this year with a bang. Like the Xbox 360, Nintendo has every intention of collecting as many service providers as it can in order to try to replace your cable or satellite box with the console. Nintendo is currently in talks with several ‘top content’ companies, possibly including Comcast, to become a cable TV provider alongside or after the Wii U launch.
Currently there are no official statements from Nintendo as to what content we can expect to see with the Wii U. What we do know is that Nintendo has announced that the Wii will soon be receiving Hulu compatibility.
Gallery: Nintendo looking to woo content providers for Wii U
Advertisement
Halo 3 Pre-orders Top One Million, Merchandising Blitz Begins
Posted by Steve Van Neil Categories: Bungie, Corporate News, Culture, First Person Shooters, Microsoft, Xbox 360,
Halo 3 won’t be out until September 25th, but the hype machine is already well in gear. Microsoft has just announced that pre-sale numbers for Bungie‘s upcoming behemoth have already exceeded one million copies. Chris Di Cesare, Microsoft’s director of creative marketing, says, “This September, Halo 3 will push video game entertainment into the forefront of mainstream culture.”
And he’s not kidding. Microsoft is backing up its big gun by way of some big merchandising deals with major brands. For starters, Pepsi is releasing a Halo-branded version of Mountain Dew, called Mountain Dew Game Fuel. 7-11 is getting in on the action with Halo-themed Slurpee cups, as well as a Doritos promotion. Not wanting to be left out in the cold, Burger King will be doing its own in-store promotions, Pontiac is launching a Halo 3- themed contest, and Comcast will offer its subscribers all kinds of downloadable Halo goodies. Phew! A marketing campaign of this depth and scope is truly unprecedented in the gaming industry.
Read More 
| Next Generation
Gallery: Halo 3 Pre-orders Top One Million, Merchandising Blitz Begins
Recent Galleries
Playfeed Categories
Playfeed Shows
Advertisement
© Gear Live Media, LLC. 2007 – User-posted content, unless source is quoted, is licensed under a Creative Commons Public Domain License. Gear Live graphics, logos, designs, page headers, button icons, videos, articles, blogs, forums, scripts and other service names are the trademarks of Gear Live Inc.