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Nintendo Shows Off Wii, DS At AARP Event
Posted by Christopher Sasaki Categories: Culture, Nintendo, Nintendo DS, Wii,
Nintendo is apparently serious about courting gamers outside of the typical age demographic. The New York Times is reporting that Nintendo had a booth at the AARP’s annual Life@50+ event. While attendees had opportunities to participate in activities and workshops targeted at the 50+ demographic, Nintendo probably stood out from the rest of the exhibitors. While it is unclear whether Nintendo will actually have any traction in this demographic, the company does seem to be actively pursuing untapped markets.
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| New York Times
