Microsoft is helping to promote Halo: Reach and their online service by enticing gamers with an offer they cannot refuse - a whopping 40% off a full year Gold member ship, in addition to avatar swag. This brings the price of Gold down from $49.99 (and increasing to $59.99 starting November 1) to $29.99. With Gold member privileges you will have access to features such as: the deal of the week, Twitter, Netflix, Facebook, online multiplayer, and last.fm.