With all this talk of PS3s, 360s, and Wiis going around, it’s easy to forget that there’s also a next-gen video format war going on - one which will likely have severe repercussions for either Sony or M$. Well, the latest shot in the High-def disc format war has been fired, and this time it’s mega-retailer Wal-Mart that may help tip the scales in HD-DVD’s favor (or at least give Blu-Ray something to worry about).

This week, Wal-Mart announced that they would be producing and distributing an HD-DVD player that well be the cheapest available, coming in at around $199-$299. I haven’t spent much time in Wal-Marts (I find them noisy, messy, and crowded when compare to other retailers… oh, and generally evil). So I’ve got to ask… is Wal-Mart really a place where you want to pick up your next piece of high-end (or at least, moderate-end) electronics? My impression was that most of the folks who shop there probably aren’t too tuned-in to the next-gen DVD formats, and may not even own an HDTV set to take advantage of such hardware. Still, perhaps the lure of a ridiculously cheap HD player will pull a few bargain-hunting techno-fiends towards their blue glow. And hey wait, while we’re on the topic shouldn’t Target be the one promoting HD-DVD (think: slick red cases!), and Wal-Mart be the one promoting Blu-Ray? That would make much more chromatic sense, at least.