UK Retailer Pledges to Avoid Major Ad Retouching

Posted by Robin Paulson Categories: Health & Beauty, Models, News, Sales,

U.K. retailer Debenhams made a bold move in the fight against the over-airbrushing of women in advertisements this week. The company has announced it will ban major retouching of lingerie models in the future, hopefully setting a precedent for American counterparts like Macy's.

"We want to help customers feel confident about their figures without bombarding them with unattainable body images... As well as being a positive from a moral point of view, it ticks the economic boxes as well. Millions of pounds a year are spent by organizations retouching perfectly good images," said the company's head lingerie buyer, Sharon Webb.

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