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Jennifer Lopez Talks About Her Failed Collection
Posted by Andru Edwards Categories: Celebrities, Fashion Designers, Sales,
Singer-actress-American Idol judge Jennifer Lopez admits that her first foray into fashion was a huge disappointment. Lopez teamed up with Tommy Hilfiger's brother Andy to launch her own clothing range, Sweetface, in 2001 but now admits it wasn't what she expected as she felt "trapped" by it.
"I just felt like I never got a fair chance to do it right. And on top of it, I felt like I was trapped in a situation I couldn't get out of, and my name was stamped on things that I didn't believe in," she told the New York Times newspaper.
Although the line closed, Jennifer didn't let it put her off designing another line - this time she has teamed up with Tommy and her husband Marc Anthony to create a fashion collection with Kohls. They are all confident the line will be a success because Jennifer has lots of control over it.
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Jennifer Lopez Shelves Sweetface Line
Posted by Veronica Santiago Categories: Celebrities, Fashion Designers, News,
Jennifer Lopez now has one less thing to juggle in her life.
Six years after launching the Sweetface brand, the singer/dancer/actress/mother is putting the clothing line on hiatus. Although the company plans to “reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view,” no target date has been announced.
Sweetface - a collection of high-end urban streetwear - is a spinoff of the star’s original line. Items from JLO by Jennifer Lopez can still be purchased outside the United States.
Right now, Lopez is working on her return to the big screen. She’s currently filming The Back-Up Plan (formerly titled Plan B), a romantic comedy about a woman who undergoes artificial insemination.
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| E! Online