Stella McCartney Nervous About Designing for Men
Posted by Andru Edwards Categories: Fashion Designers,
Stella McCartney was nervous about designing for men for Team GB's Olympics kit.
Stella has been tasked with creating the Adidas sportswear for the British team for the London 2012 Olympics and the womenswear designer admitted she worried about how to create a strong, masculine look for the male athletes.
"It's the first time I've really designed for men and I've been really cautious of keeping them feeling masculine; feeling strong; feeling like they're really representing the nation."
Stella was also determined to make sure the female athletes didn't feel left out and she wanted to incorporate "feminine elements" into the kit: "In the history of these events, it's all been very masculine and the girls have been slightly overlooked in the design process. They get the exact same strip as the guys and it's been important to me to bring in the feminine elements. This is not about me. This is about the athletes and Team GB. I didn't want to put a big fashion statement on it."
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Stella McCartney Inspired by Union Jack
Posted by Andru Edwards Categories: Fashion Designers, News,
Stella McCartney changed the colors of the Union Jack for Team Great Britain's Olympics kit to ensure the athletes feel "identifiable."
The fashion designer wanted to respect the symbol's "beauty" while using it as the main focus on the Adidas sportswear for the London 2012 Olympics, but she amended the color scheme to avoid making the sign feel "overused" in the lead up to the spectacle: "I was also aware of the fact that it's something that might be overused in the build-up to the Olympics, in taxis, on cushions and mugs, so I wanted to do something different with it - but that was still respectful of its beauty. Actually, the colors of the Union Jack are similar to a lot of other flags and the athletes really wanted to feel identifiable as Team GB, so I just used different colors to say the same thing."
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Stella McCartney Launches Menswear Range
Posted by Andru Edwards Categories: Fashion Designers, News, Men,
Stella McCartney has launched her first men’s lifestyle collection.
The British designer, who is the visionary behind the Great Britain kit for the 2012 Olympic Games, is celebrating her new role by unveiling three sports-inspired collections, which cater for both men and women.
“This is the first lifestyle-inspired collection and apart from bespoke tailoring, it’s the first time I’ve ever done anything for men. It’s interesting to be able to work on both men’s and women’s looks in a more casual sporting arena, and to have a kind of easiness to them that appeals to people but still has a sort of edge, an element of the language of the Olympic games and Team GB.”
The new menswear collection will celebrate the Best of British and is to feature T-shirts, track pants and hooded sweatshirts in the designer’s signature clean-cut style. Meanwhile, the women’s line will “focus on the art of layering,” with tank tops and capes among the pieces on offer.
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