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Lauren Conrad to Release Third Collection
Posted by Andru Edwards Categories: Celebrities, Fashion Designers, News, Sales,
The Hills star Lauren Conrad is launching her third fashion range.
The
reality star, who has a range of casual wear which is sold in Kohl’s department store, has revealed she is set to create a high-end boutique line, which will have a more exclusive feel to it.
“It’s a contemporary women’s line. Where Kohl’s is a lot of daywear, it’s a lot of basics. This will be more specialty basics, more of a boutique line. It will be at a higher price point. It will be very different.”
Lauren has admitted that while she enjoyed working with Kohl’s, she is excited to be branching out on her own and launching a more upmarket brand: “It’s one thing to work with a huge retailer like Kohl’s and there is so much you get to do, but there is a little more of a thrill of doing it on your own. It’s a lot more work, it’s a lot more stressful, but it’s something I love doing so I’m really looking forward to it.”
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