Kardashians’ Dash to Move to Melrose Avenue

Posted by Andru Edwards Categories: News,

The Kardashians are set to open a clothing store on Melrose Avenue. Siblings Kim, Khloe and Kourtney will move their shop Dash, which has been based in Calabasas for six years to a huge 2,000-square-foot space at 8420 Melrose Avenue in West Hollywood because they think a better location will increase sales.

"We had our store since before we had a TV show. Fashion has always been number one, and we will always continue to focus on our store. If we have a better location, we will have better sales. I don't think our location was really ideal," Kim said.

While Kim believes the new location will help sales, she also believes the addition of her family's store to the area will increase visitor numbers to Melrose Avenue:"I think it will bring more foot traffic to Melrose, which I think will be good for the area. I don't really know about the paparazzi."

The Kardashians have Dash shops in Miami Beach and New York's SoHo and also have a celebrity lifestyle boutique called Kardashian Khaos in Las Vegas.

Kardashians Launch Lingerie Line

Posted by Andru Edwards Categories: Celebrities, News,

Kim, Khloe and Kourtney Kardashian launched their lingerie line yesterday and say they are very proud of the results.

The three sisters all donned a series of sexy ensembles to promote their Kardashian Kollection Intimates line and they say there's something in the range for everyone.

"My sisters are I are excited to reveal our new ad for our Kardashian Kollection Intimates! The intimates line is so gorgeous, comfortable and feminine and we are very proud of the line!" Kim said.

In the photo - which Kim posted on her Twitter page - Kim is dons a sexy black lace bra and knickers set, with Kourtney wearing a similar nude and black set with matching hold ups.

Khloe - who is in the middle - shows off her curves in a black basque and stockings. "OMG how fab is this new ad for Kardashian Kollection lingerie?!? Nothing makes me feel sexier, plus it's all so comfy! Killing two birds with one stone! LOL. (sic)" Khloe wrote on her Twitter.

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Kardashians Sign with Sears

Posted by Andru Edwards Categories: Celebrities, Fashion Designers,

The Kardashian sisters have signed a fashion deal with department store Sears. Kourtney, Kim and Khloe have teamed up with the retail giants to create a clothing and accessories line, The Kardashian Kollection, which will be aimed at Sears customers aged 17 to 35.

"It helps us cater to our fans and to make sure that everyone can have access to The Kardashian Kollection," Kim said of the collection.

Kourtney added, "We love Sears. There is a Sears right near our house. It's such a great store that is part of America's retail history."

John Goodman, executive vice president of apparel and home for Sears Holdings, told WWD, "We have spent the past year and a half really looking to build a junior business, and we have been happy about where our junior business has gone. Now it is a matter of bringing in a new contemporary customer."

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Kardashians Launch Tanning Product

Posted by Andru Edwards Categories: Celebrities, Health & Beauty, News,

The Kardashian sisters believe that they have created the “perfect” fake tan.

The trio of siblings - Kim, Kourtney and Khloe - have launched the Kardashian Glamour Tan gel and Kim is extremely pleased with the results.

“My sisters and I are all about getting the perfect tan without harming our skin. We’re always on the look-out for the best self-tanner so we thought we’d create the perfect formula and share it with everyone,” Kim said.

The non-streaking, non-staining product includes protective antioxidants, and vitamins C, E & D to keep skin healthy and moisturized. It also claims to be the only self-tanner available containing Imudulin, which is a “key ingredient responsible for stimulating vitamin D synthesis which can aid in lessening the look of lines and wrinkles.”

As well as their own self-tanner, the sisters also have their own range of swimwear and jewelry collection, which they recently revealed was inspired by their heritage.

Kardashian Jewelry Inspired by Family Heirlooms

Posted by Andru Edwards Categories: Celebrities, News, Sales,

The Kardashian sisters were inspired by their heritage when designing their jewelery collection.

The trio of siblings - Kim, Kourtney and Khloe - have created their own line of accessories and wanted to pay tribute to their father’s side of the family.

“We are half Armenian and there was a lot we didn’t know about our dad’s side of the family,” Kim Kardashian said.

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The Kardashians Design Jewelry Collection

Posted by Andru Edwards Categories: Celebrities, News, Sales, Women, Accessories, Jewelry,

Always seeming to keep themselves busy, the Kardashian sisters are now launching their own jewelery range.

Kim, Kourtney and Khloe Kardashian, who already have their own clothing and skincare line, have announced they are creating an accessories collection for the Los Angeles brand Virgins, Saints + Angels next April.

Kim Kardashian, 29, wrote on her website, “The collection embraces our unique style… Romantic, edgy, and classic vintage… or at least we hope so. Our Armenian culture is very important to us and we tried to incorporate that in the jewelery also.”

The reality TV family previously signed a five-year contract to design clothing for fashion retailer Bebe, as well as a skincare line which is due out next year.

The Keeping Up With The Kardashians stars are not the first celebrities to create their own jewelery line - Nicole Richie already has her own accessories range, House of Harlow 1960, as well as recently launching her own womenswear label for contemporary woman.

Kardashian Sisters Plan Skin Care Collection

Posted by Andru Edwards Categories: Celebrities, Health & Beauty, News, Sales,

Continuing on with their entrepreneurial empire, the Kardashian sisters are launching a skincare line.

As well as signing a five-year contract to design clothing for fashion retailer Bebe, the reality family are moving into beauty.

Mum Kris Jenner revealed, “Me and my girls are working on our on skin care line that should be out in the spring.”

Her daughter Kim, 29 - who shot to fame with the family on the show Keeping Up With The Kardashians - will also launch a perfume for beauty store Sephora in February: “I am so excited about my fragrance. The scent took me a long time to perfect and it’s finally here.”

The Kardashian family are not the first celebrities to create their own skin care range. Last year, Heidi Klum launched her line In An Instant, while model Miranda Kerr releases her organic skin care range, Kora, in Australia this week.

Kardashian Sisters Design Bebe Line

Posted by Robin Paulson Categories: Celebrities, Fashion Designers, News,

As if the world didn’t have enough celebrity clothing lines, the Kardashian trio have decided to follow the trend and create clothes, too.

With their plans to design for Bebe’s Spring/Summer ‘10 collection, everyone will have the chance to look like a Kardashian at a fraction of the cost.

“Kourtney, Khloe and I are designing for Bebe! This is honestly a dream come true! We have always loved fashion and have wanted to design for such a long time and now we finally are! I love Bebe and wear their clothes all the time so I cant wait for our collections to come out in the spring! You guys are going to love what we’ve come up with!” Kim wrote on her blog.

To me, this makes entirely more sense than Miley Cyrus for Wal-Mart.

Let’s just hope that CEO and founder Manny Mashouf will allow them to use better, more suitable materials than what I’m used to seeing in Bebe stores. Many women, I’m sure, are willing to spend the $120 on a dress, so long as one at Forever 21 doesn’t look better designed than it. I digress.

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