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Kardashians Sign with Sears
Posted by Andru Edwards Categories: Celebrities, Fashion Designers,
The Kardashian sisters have signed a fashion deal with department store Sears. Kourtney, Kim and Khloe have teamed up with the retail giants to create a clothing and accessories line, The Kardashian Kollection, which will be aimed at Sears customers aged 17 to 35.
"It helps us cater to our fans and to make sure that everyone can have access to The Kardashian Kollection," Kim said of the collection.
Kourtney added, "We love Sears. There is a Sears right near our house. It's such a great store that is part of America's retail history."
John Goodman, executive vice president of apparel and home for Sears Holdings, told WWD, "We have spent the past year and a half really looking to build a junior business, and we have been happy about where our junior business has gone. Now it is a matter of bringing in a new contemporary customer."
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