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Claudia Schiffer Updates Iconic Guess Shot
Posted by Andru Edwards Categories: Fashion Designers, Models,
Claudia Schiffer stars in an update of her iconic 1989 Guess shot to celebrate the company's 30th anniversary.
The photo of the supermodel - wearing nothing but a bustier, gold hoop earrings and with her blonde locks blowing across her face - boosted the brand enormously and her new shoot saw her reunited with its photographer, Ellen von Unwerth.
"She was a turning point of Guess, she was a turning point of Ellen's career, Guess was a turning point of a life for Claudia," said Paul Marciano, chief executive officer and creative director of Guess.
Although the shot didn't feature a pair of the denim jeans the company is most famous for, Paul added that it "made her career in my view, and that made Guess a different company. Everybody talked about the Guess Girl."
Claudia featured in six campaigns for the company from 1989 to 1991, and is still very fond of the brand.
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